What is Arts & Lights
Called Arts & Lights, which is quite self-explanatory, it is an art exhibition featuring lights installations and colourful pop-up art. Dubbed the Malaysia’s first interactive pop-up art and technology experience (which I kind of doubt so), this exhibition is organised by Mah Sing Group. Most Malaysian would know what Mah Sing is, but for those of you foreign readers who didn’t, Mah Sing Group is a Malaysian-listed real estate developer with notable projects around Klang Valley, Penang and Johor Bahru.
So why is a real estate company suddenly organising an art exhibition? Set within the space of 3000 sq m in Icon City, one can easily guess that it’s a marketing strategy by the group to advertise their properties. As if it’s not obvious enough, the exhibition are divided into different rooms named after their properties. Think: Southville, Ventura, Meridin, Vertica, Vista and D’sara. Sounds familiar? There are even properties models placed next to the queue.
I personally think it’s a smart move by the marketing team. Have to give it to them. If you have never heard of those properties before, now you have. And I bet, you will start to pay slightly more attention to the group’s properties from now on.
